TAKING AUSTRALIAN COTTON TO THE WORLD Each year ACSA embarks on an export market development visit primarily aimed at the generic promotion of Australian cotton to new and existing markets. This year's mission saw an 11-member delegation travel to our biggest consumer and importer of Australian cotton, China. ACSA were delighted to have Cotton Australia's CEO Adam Kay and Central Queensland grower and Cotton Australia Vice Chairman Nigel Burnett join us. China is the largest consumer of Australian cotton and by a significant margin. Visiting customers and promoting Australian cotton in this market is critical, especially under the current political climate that has manifested in US cotton imports being subject to restrictive import tariffs. Murmurs of greater scrutiny being placed on imports of Australian goods by the Department of Commodity Inspection, General Administration of China Customs also needs our careful monitoring. The week started off with meetings in Beijing with the China Cotton Association, China National Cotton Exchange and the Australian Trade Commission. It's pleasing to say that Australia is still viewed as a very important trading partner particularly for our high quality and highly desired cotton fibre. Having access to accurate information about China can be somewhat challenging however the Chinese agencies we met with were open to providing and sharing information that will help support our industry into the Chinese market, now and in the future. We held two seminars in China that reached over 325 spinning mills and industry participants. Our first seminar took place in the seaside city of Qingdao. | Qingdao Port is one of China's largest with more than 50% of all global cotton imported to China entering via Qingdao. From Qingdao, bales make their way to the textile mills located in and around north China. Our second seminar was held in Nantong which is located roughly 160 kms northwest of Shanghai and covers the spinning industry located in the eastern central provinces. The strong attendance in both locations further demonstrates the interest and support for Australian high grade cotton in China. Australian fibre plays a significant role within the Chinese textile market due to its consistent high quality, low levels of contamination and superior logistic channels. The lower Australian crop production estimates for this year and for 2020 is a significant concern for Chinese spinners as Australian cotton is their fibre of choice. Higher prices however on the back of limited supply provides an opportunity for other competitors to get a foot in the door. The smaller Australian crop and ongoing US – China trade war will likely result in very significant increases in Brazilian cotton imports into China this year. ACSA takes very seriously its mantle in the generic downstream promotion of Australian cotton. The export market development tours conducted each year to our new and existing markets plays a very significant part in ensuring the message that Australian cotton is superior is delivered. The seminars also provide a vital conduit for the textile industry to supply feedback on what they see as any deficiencies in our fibre and what attributes are important to them now and likely to be in the future. |