More than 50 Australian businesses brought a taste of Australia to Saudi Food Show in May – the largest food and beverage trade event in the Kingdom of Saudi Arabia.
Australia's premium meat, dairy, convenience, health foods and beverages were showcased to retailers, wholesalers and food service providers. Austrade partnered with LuLu Hypermarket on an 'Explore Australia' campaign to coincide with Saudi Food Show. The retailer showcased over 850 Australian products across 16 stores in Riyadh.
The Middle East is Australia's fourth largest market for agricultural exports. In 2024, Australia exported A$4.7?billion in agricultural goods to the region – A$600?million to Saudi Arabia.